Japanese sneaker culture is having a major moment right now. From Tokyo’s fashion-forward streets to global sneaker forums, Japanese brands and collaborations are dominating the conversation—and the resale charts. Blending heritage craftsmanship with cutting-edge design, these kicks are more than just footwear—they’re cultural statements. Here’s a look at the Japanese sneakers going viral in 2025 that every sneakerhead should keep on their radar.
Why it’s trending: The Y2K revival is still in full swing, and ASICS’ retro performance sneakers have become the go-to for both comfort and style. The GEL-Kayano 14 in particular is a fan favorite for its mesh-heavy upper and sleek silhouette.
Hot collabs this year:
ASICS x Kiko Kostadinov
ASICS x JJJJound (yes, again)
ASICS x Cecilie Bahnsen (yes, it’s girly, but it’s fire!)
Vibe: Sporty, tech-core, fashion-forward.
Why it’s trending: Once overlooked, Mizuno is stepping into the spotlight thanks to collaborations that push boundaries. The Wave Rider 10, with its unique sole and sculpted aesthetic, is now seen on fashion insiders and streetwear icons alike.
Recent heat:
Mizuno x Wood Wood
Mizuno x Hajime Sorayama (those chrome details 👀)
Vibe: Sleek, futuristic, streetwear-luxury fusion.
Why it’s trending: Known for its chunky sandals, Suicoke has officially entered the sneaker scene—and it’s doing it with bold, utilitarian energy. Their new sneaker silhouettes keep the brand’s minimalist DNA but throw in fashion-tech features like Vibram soles and neoprene uppers.
Style to watch:
The MOK & BOWER series
Collabs with AFFIX and Mastermind
Vibe: Minimal, rugged, and very Tokyo street style.
Why it’s trending: Imagine classic sneakers like Air Force 1s, Jordan 4s, or Superstars—but handmade with premium natural leather in Tokyo. That’s Hender Scheme. They’re not performance sneakers, but their artisan-crafted reinterpretations have sneakerheads and design nerds in awe.
New drop: Manual Industrial Product 25 (inspired by New Balance silhouettes)
Vibe: Luxe, artisanal, one-of-a-kind.
Why it’s trending: The Mexico 66 has always been a staple, but the SD version adds modern cushioning and sleeker profiles. With the rise of vintage-core and retro aesthetics, this sneaker has found new life in the TikTok and Instagram era.
Popular colors: Mustard Yellow, Glacier Grey, and classic white/black.
Vibe: Retro-cool, minimalist, timeless.
Keep an eye out for these red-hot collabs:
Uniqlo x ASICS (rumored minimalist runner drop)
Undercover x Nike React Series
BAPE x adidas UltraBOOST OG